This is part four of my series on social media and running. Check out parts one, two and three!
In today’s society brands cannot afford not to be on social media. Social media allows brands to engage with their customers in real time, as well as stay up to date with trends (and potentially anticipate trends). Social media also allows brands to remain top of mind for consumers, as well as introduce themselves to potential new customers. Social media can be a great tool for brands, however there are a few potential risks involved. Here are a few of the risks:
